ByteDance Launches Short Drama App “Melolo”, Starting a New Journey in Overseas Markets

ByteDance recently set up an overseas short drama business team and launched a short drama app called “Melolo”, marking its first foray into the overseas short drama market. The free app was launched in mid-November 2024 in Southeast Asian markets such as Indonesia and the Philippines to meet the viewing needs of local users, and Melolo offers a variety of short drama genres, including emotional, thriller, suspense, and costume, with high-definition picture quality and built-in subtitles, to enhance the user experience.


Apple Plans to Expand Apple News to More Countries to Enhance Local News Coverage


Apple recently announced plans to expand its news app Apple News to more countries and is considering establishing local news coverage in the UK. Currently, Apple News attracts about 125 million users per month, mainly from the U.S., Canada, the U.K. and Australia. The expansion is designed to improve advertising effectiveness and enhance partnerships with publishers, helping them find new growth opportunities against a backdrop of declining digital ad revenue. Additionally, Apple plans to roll out the Jigsaw Puzzle feature in the UK, which is currently limited to the US and Canada.

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