Not long ago, Cook hinted at the earnings conference call for the first fiscal quarter of the fiscal year 2023 (the fourth quarter of 2022) that Apple will continue to raise the price of high-end iPhones in the future, and said that "it will persuade users to pay higher fees." Analyst Ming-Chi Kuo said before that Apple plans to further increase the difference between the next-generation iPhone 15 Pro and iPhone 15 Ultra (iPhone 15 Pro Max). Add some unique features.
The rumors about the iPhone 15 series have already been released before the release of the iPhone 14 series, and the naming has also changed. The high-end version is no longer named Pro Max, but Ultra. Recently, some overseas netizens exposed a set of renderings of the iPhone 15 Ultra, which seems to be worthy of the expensive price.
iPhone 15 series renderings The appearance design of this group of iPhone 15 Ultra is a bit similar to that of Apple Watch Ultra. It is no longer a sharp-edged design, but returns to a round shape, and the middle frame is made of titanium alloy. However, the button design can still be seen in the rendering. It was previously reported that the iPhone 15 series will cancel the remaining physical buttons and instead adopt the design of solid buttons, which is equivalent to a virtual button. By mobilizing the Taptic Engine linear motor to simulate the physical buttons Feedback, just like the Home button used in iPhone 7 and iPhone8 series and other models. At the same time, in order to better simulate the feedback of volume keys and power keys, Apple will also add two Taptic Engine motors on the left and right sides of the fuselage. As the exclusive supplier of Taptic Engine solid-state button controller ICs, Cirrus Logic said that if users respond well to this new design, it may be adopted in other high-end models in the future. The USB-C interface at the bottom is also very conspicuous. According to earlier revelations, the iPhone 15 will be replaced with a USB-C interface for the entire series, and the data transmission and fast charging protocols are expected to be upgraded by then. As for other aspects, it is not much different from the iPhone 14 Pro series. The rear triple camera does not seem to have added a periscope telephoto lens, and the front is still a smart island digging screen. In addition, it is rumored that Apple will further increase the screen brightness of the iPhone 15 Pro and iPhone 15 Ultra (or Pro Max) to 2500 nits. The typical maximum brightness of the two models of the Phone 14 Pro series is 1000 nits, the peak brightness of HDR content rises to 1600 nits, and the peak brightness of outdoor use is 2000 nits. In terms of price, for reference, the iPhone 14 Pro Max 128GB version is priced at 8,999 yuan, the 256GB version is priced at $1,500, the 512GB version is priced at $1,750, and the 1TB version is priced at $2,014. And Cook previously hinted that the iPhone 15 series will increase in price, so the starting price of the iPhone 15 Ultra is likely to exceed 10,000 yuan, and the top version may be higher, or it will become the most expensive iPhone in the world. Would you buy the top-of-the-line iPhone 15 Ultra if it cost more than $3,000?
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